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![]() Scholars of media studies have articulated this argument in different ways. As Simone Natale and Gabriele Balbi put it, “‘Old’ media technologies are the basis on which innovation becomes possible, and the new medium finds in the old ones many of its technical, socio-cultural and organizational novelties” (206). Media studies scholars and historians have worked hard to debunk the myth of the “newness” of media by approaching the ways in which past media forms remain active in contemporary ones. Media Hysteresis: Persistence Through Change Philippe Theophanidis and Ghislain Thibault
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